University MBA Completion

Extended Diploma in Business Strategic Management (Marketing)

(University Level 7 (MBA Advance Entry) – 120 Credits)

The level 7 extended diploma in strategic management marketing is an MBA advanced entry course, which provides learners with 120 credits of the 180 credits required to achieve a complete MBA. All modules have an additional 30-50 learning hours of optional materials that comprise of recommended exercises, recommended readings, internet resources, and self-testing exercises. You will also have access to 24/7 support, tutoring, and a variety of other support mechanisms.

After receiving your level 7 diploma, you are eligible to apply for an MBA top-up course, either online or on campus at a range of UK universities. The top-up portion will usually consist of the final 60 credits of either, a dissertation, or a dissertation and one module.

Learners taking the Marketing Pathway take the five core units and three of the four units in the Finance Pathway.

Total Qualification Time: 1200 Hours

Total Guided Learning Hours: 480

Total Credit Value: 120

Unit Codes	Unit Title	Level	Credit	GLA
Mandatory Units
M/615/2675	Strategic Planning	7	15	60
A/615/2677	Finance for Strategic Managers	7	15	60
F/615/2678	Research for Strategic Development	7	15	60
A/615/2680	Organisational Behaviour	7	15	60
J/615/2682	Personal Development for Leadership and Strategic Management	7	15	60
Optional Units
T/615/2693	Strategic Marketing	7	15	60
J/615/2696	International Marketing	7	15	60
L/615/2697	Corporate Communication Strategies	7	15	60

Strategic Marketing

The aim of this unit is to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy. The learner will:

• Understand the principles of strategic marketing
• Understand how to carry out a strategic marketing analysis
• Understand the role of customer behaviour in marketing strategies
• Understand how to develop an implementable marketing plan
• Understand how to create a marketing strategy to meet business objectives

International Marketing

The aim of this unit is to help learners to understand the requirements of international marketing. The learner will:

• Understand the implications of international marketing for organisations
• Understand how to develop an international marketing strategy
• Understand the requirements of international marketing communications

Corporate Communication Strategies

The aim of this unit is to help students to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. The learner will:

• Understand the importance of corporate communications
• Be able to plan corporate communications audits
• Understand the purpose and impact of a corporate communications strategy

Strategic Planning

The aim of this unit is to develop the knowledge, understanding and skills necessary to develop an organisational strategic plan. The learner will:

• Understand the foundations for developing organisational strategy
• Understand the external environment affecting organisations
• Be able to review an organisation’s strategy and business plans
• Be able to develop strategy options for an organisation
• Understand how to create a strategic plan to meet business objectives

Finance for Strategic Managers

The learners will develop knowledge, understanding and skillsthat will enable them to analyse internal and publicly available financial information. This will help to inform strategic decision making. The learner will:

• Understand the importance of financial data in formulating and delivering business strategy
• Be able to analyse financial data for an organisation in order to inform strategic decision making purposes
• Be able to evaluate proposals for strategic decisions on capital expenditure in an organization

Research for Strategic Development

The aim of this unit is to develop the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management. The learner will:

• Be able to formulate a research proposal relating to strategic business development
• Be able to use different research methodologies to gather sufficient and valid data
• Be able to present research findings in an appropriate format for a target audience
• Be able to evaluate own skills while undertaking research

Organisational Behaviour

The aim of this unit is to help learners develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency. The learner will:

• Understand leadership behaviour theory and practice
• Understand how organisational structures and culture impact on the effectiveness of the organisation
• Understand how organisations can improve employee effectiveness to respond to business opportunities
• Understand how organisations can motivate employees in order to improve their efficiency and effectiveness

Personal Development for Leadership and Strategic Management

This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organisational vision and strategic direction. The learner will:

• Understand how knowledge and skills in leadership and strategic management support the creation and achievement of organisational vision and strategy
• Understand how to develop and communicate organisational vision
• Be able to manage development of own personal knowledge and skills in leadership and strategic management to support achievement of personal and organisational vision and strategy
• Be able to reflect on the benefits of personal development in the achievement of personal growth and organisational vision and strategy