Progress onto University MBA

Extended Diploma in Management (Sales and Marketing)

(Postgraduate MBA Entry) – (Level 6 – 120 Credits)
 

The Level 6 Extended Diploma in Management (Sales and Marketing) covers key areas of management such as Leadership and Research with a focus on Sales and Marketing. It also provides entry to an MBA at a range of universities in the UK and overseas. While completing the online business diploma, students will have access to various study resources, such as tutor support and webinars, a social learning forum, and additional materials to help in the completion of their graduate business course.

This course will be most suited to individuals who are at least 25 years old and have 5 years managerial work experience and do not have a degree but wish to study for an MBA or postgraduate business program. On successful completion of the course, students will be able to enrol onto our level 7 postgraduate diploma in strategic management or a range of other postgraduate courses.

Learners taking the Sales and Marketing Pathway take the four core units and the four units in the Sales and Marketing Pathway.

Total Qualification Time: 1200 Hours

Total Guided Learning Hours: 480

Total Credit Value: 120

Unit Codes	Unit Title	Level	Credit	GLA
Mandatory Units
1	Leadership and Management	6	15	60
2	Research Project	6	15	60
3	Managing Quality and Service Delivery	6	15	60
4	Personal Leadership and Management Development	6	15	60
Optional Units
5	Factors determining Marketing Strategies	6	15	60
6	Branding	6	15	60
7	Marketing Communications	6	15	60
8	Sales	6	15	60

Factors determining Marketing Strategies

The aim of this unit is to understand the influences on marketing strategy and the characteristics and use of marketing intelligence. The learner will:

• Understand the influences on determining a marketing strategy
• Understand marketing intelligence
• Understand stakeholder engagement in organisations
• Understand the nature of strategic marketing analysis and strategic choice

Branding

The aim of this unit is to enable learners to develop knowledge and understanding of branding and its impact on the success of organisations. The learner will:

• Understand the importance of branding and brand awareness for organisations
• Understand the principles of brand equity
• Understand the role of ‘secondary’ brand associations in building brand equity

Marketing Communications

The aim of this unit is to understand the principles, practice and components of integrated marketing communications and how they are used to optimize marketing messages, including the use of digital media. Learners will be able to develop an integrated marketing communications plan. The learner will:

• Understand the principles of marketing communications
• Understand integrated marketing communications (IMC)
• Understand the use of digital media for marketing purposes
• Be able to develop an integrated marketing communications plan

Sales

The aim of this unit is to provide learners with knowledge and understanding of sales and the principles and practices of professional selling in the business environment.. The learner will:

• Understand the principles of selling and different selling methods
• Understand the principles of the sales process
• Understand the importance of sales technologies for organisations
• Understand the financial dimension of sales
• Understand sales structures in organisations

Leadership and Management

The aim of this unit is to enable the learner to understand the role of leadership and management in organisations; and the use of leadership and management skills to improve organisational performance. The learner will:

• Understand strategic leadership and management in organisations
• Understand how to improve organisational performance through the application of relevant leadership and management skills
• Understand how leaders and managers utilise teams in improving organisational performance

Research Project

The aim of this unit is to develop the knowledge, understanding and skills required to produce a research question and carry out independent research using appropriate research techniques. The learner will analyse and present their research findings, evaluate the research methodology and their personal learning. The learner will:

• Be able to consider appropriate research methodologies in preparation for conducting research
• Be able to conduct research based on the research question or hypothesis and analyse the findings
• Be able to present findings from research investigations
• Be able to review own personal learning

Managing Quality and Service Delivery

To enable learners to develop the knowledge and understanding required to manage and deliver excellent customer service. The learner will:

• Understand how to identify and meet stakeholder needs when managing quality and service delivery
• Understand how to manage quality and service delivery
• Understand how to embed quality improvement and service delivery

Personal Leadership and Management Development

This unit aims to help learners develop their own personal leadership and management skills to support the achievement of organisational objectives and personal progression. The learner will:

• Understand how personal leadership and management skills support the achievement of organisational objectives
• Be able to manage development of own personal leadership and management skills to support achievement of personal and organisational objectives
• Be able to reflect on the effectiveness of personal development plans in developing management and leadership skills